How to Improve Your Voice Over Career

If you work in voice over, sometimes it's easy to forget that you are your own product. With this in mind, it's very important that you keep not only your voice in tiptop shape, but also, your brand. In addition to working at your technique, there are several ways to improve your overall product. Learning a few tips will not only increase your marketability, but overall, will enhance your voice over career as well.
Remember Your Target Audience
Often, we get so caught up in work that we forget who we are working for. Don't let this mistake happen to you. Keep in mind who your target audience is. Doing this will help you keep things in perspective. Besides, voice over is a bit different than traditional acting, it's important to stay focused and remain truthful to your trade. For instance, if you are targeting a certain audience, avoid wasting your time by training your voice for another.
Develop Your Brand
One very easy way to improve your voice over career is to develop your brand. In other words, define exactly the type of voice over you do and do it well. If you present a fantastic character voice, than choose to highlight your talent by finding work that showcases your ability to bring characters to life. Do not get caught up in the "jack of all trades and master of none" routine. It makes no sense to market your voice for something other than what you are capable of providing. In addition, an important part of developing your brands is to decide what name you want and stick with it. If you are going to have a stage name, fine, but be consistent.
Increase Your Visibility
One of the best ways to get unnoticed is to be invisible. On the other hand, if you are looking for work actively and make your presence well known, it is more likely that you will get seen. If you are not already online, create a website and hire a professional webmaster to make certain that your online presence is professional. Nothing turns off a potential client like an amateur website with spelling mistakes or unpolished material. In addition, remember to include a contact page that is visibly pleasing and easy to navigate. Avoid flashy design and anything that is too wordy. Clients are looking for voice over talent not website design.
Improve Your Technique
A fairly obvious suggestion, but one that gets overlooked nonetheless - Practice, practice, practice. This means go to seminars, read literature on the industry and educate yourself. There is never too much knowledge when it comes to learning a profession. Learn what types of voice over is the hottest in the market. Learn the trends in voice over, or anything else you can get your hands on. Consider hiring a voice over coach. Working with a professional a few days a week gives you the opportunity to focus specifically on any areas that may need improvement.

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